Many people believe that Email marketing just begins and ends with creating a huge database of email addresses. Yes, having a reliable list will certainly greatly contribute towards your success but you also need an equally well designed email to go along with it. The truth of the matter is that creating a huge list of Email address is actually just one half of Email marketing. The most difficult part of Email marketing is actually managing those lists and getting people to take action. This is exactly what ‘platformone’ specializes in.

Platformone provides services that range from managing your Email list to sending Emails to all of your customers. The real power of Platformone stems from the fact that it makes it easy for Email marketers to design and format their Emails to look professional and attractive. Studies show that well formatted and designed Emails actually attract more attention and result in much better conversions than those which are not properly formatted.

So How Does Platformone Work?

For people who don’t already have a list but would like something that is targeted they can create their own opt-in list by using the one of a kind ‘Web Form List Builder’. The Web Form List Builder’ enables people to create an opt-in page within minutes that starts receiving email addresses within hours. So once that’s done all you need to do is to sit back and watch the Email addresses rolling in.  Once you have a large enough list you can then start making use of Platformone’s many useful Email marketing tools to draft, format and send emails to everyone on your list.

For people who already have an Email list all they will need to do is to export their list in either CSV or XML format to the system. Once that is done they can then choose from the many Email templates to format their messages. Adding links, html, highlights, and sending Emails in multiple colors is as easy as a few clicks of your mouse button.

The Bottom Line

Email marketing is difficult but Platformone makes it look easy thanks to its myriad of tools that even allow a newbie to start Email marketing within minutes.

As you might be aware we recently created a public internet survey and the results are in! This could prove significant for both the high street and the online retailer.

The StoreSurvey.net survey asked whether shoppers carried out the majority of their shopping online, to which just under 72% voted ‘Yes’. It also revealed that 71% of shoppers would prefer to shop online if they were given a points card for a particular website, and that 62% believe that 50% of all high street stores could close by the end of the year, due to effects from the Internet.

Read our full press release here:

Cashillion – 2nd August 2010 – Press Release